Rules and Tools of SMO

At first, Social Media Optimization or SMO alluded to bookmarking and informal organizations, however, today they are more than that. SMO has turned into even more critical since it enables the driver to traffic from both direct referrals and from Search Engines.

Tools for Social Media Optimization

Social Media Optimization is done using various Social Media Applications and they can be listed as:

• Social Networking Websites
• Facebook, Orkut, Bebo, MySpace, etc.
• Twitter, Plurk, Tumblr, etc.
• Blogs
• Social Bookmarking Websites.
• Multimedia
• YouTube, Picasa, Flickr, Photobucket, etc.
• Q&A Forums

Rules for Social Media Optimization

Social media is after all not a number game. Its success does not depend on the number of followers you have gathered on Twitter or a big list of friends and fans accumulated at Facebook or MySpace.

It has its own methods and rules to get a real connection, so let us see the golden rules of SMO.

• Increase Your Link-ability

Static and storefront like websites are useless to get more traffic by SMO. You should have sites frequently updated and most probably with a blog attached is even better. You can create content by many other ways than blogs.

• Identify your Audience

This is the utmost necessary step for your ultimate success in your mission. Without perfect knowledge of your target audience, you can not formulate any strategy effectively.

• Add Connect Features on Website

Adding connecting features like 'Twitter me' buttons for Twitter, 'Digg This' for Digg.com and 'add to Delicious' for delicious.com are one-sided efforts to make tagging your pages easier.

• Let Your Content Travel

Here you don't have to think of only content of your site but think of the content which is portable means in PDF, audio, video, file etc.

• Encourage the Mashup

Co-creation is better in this new age so facilitate others to use your content for such a purpose. This way you will get better exposure and supports. People are going to reuse your content anyway; it's the nature of the social web.

• Be a User Resource

Provide content with valuable resources that really help others to grow personally as well as vocationally. Try to give outbound links so they can get whatever important for them.

• Reward Helpful One

There are some useful users who prove helpful to you, show your gratitude to them and give them some thanking words personally so you can keep them on your site. If possible promote their work on your site or be helpful to them anyway.

• Join the conversation

Social Media is a two-way street, so always participate in any conversation going on and keep your buzz alive. Just keep it going so it results into the snowball effect. Participating helps your message spread further and faster.

• Don't forget your roots

Always try to remember and be useful who had helped you to achieve your present success. That respect will help all involved further in your success.

• Be Real

The community does not reward fakers.

• Stay Fresh

It is a universal rule that fittest is for survival so keep up on new tools, products, and challenges in your social sphere.

• Integrate SMO

Integrate SMO in your all routines so it becomes processed and best practices for your organization.
Good marketing is not a platform itself but it is about the ideas so try to create a communicative environment for a successful SMO.